About DRTV – The Sun-Rising Industry
New Age Retailing
US$ 400 Billion & Growing
Sky shopping, popularly known as the Direct Response Television (DRTV) industry and Electronic Retailing are the two major segments of Modern Retailing.
With distinct advantages such as world-class innovative products, affordable prices, 24x7 informed buying from the comfort of home, customer-friendly payment solutions like COD and quick home delivery, DRTV industry has exceeded an annual turnover of US$ 400 Billion worldwide.
Lately, sky shopping products have been dominating e-commerce. According to the Asia-Pacific B2C e-commerce report, B2C e-commerce market-share is growing at a phenomenal rate of 23.3% per annum while the Indian Retail industry is estimated to grow beyond US$ 535 Billion by 2013. Sky Shopping, an integral part of Modern Retailing is eating into the traditional retailing pie globally.
China, which resembles Indian market has witnessed dramatic rise in its DRTV market share growing at a phenomenal annual rate. India is poised to follow suit.
About TVC SKY SHOP
Ruling the Indian Sky
TVC Sky Shop Limited was incorporated in India on 8th of May 2000 with a humble beginning. TVC stands for Trust, Value and Commitment - the three hallmarks of good business sense.
TVC markets world-class innovative products to Indian consumers at affordable prices offering full value for money. In its 10 glorious years of service TVC has marketed many path-breaking products such as Ab Energizer, RashiRatnaaurBhagya, TVC Mop, Sauna Belt and Speak English in Thirty Days, which have resulted in each of these products establishing itself as a new industry.
TVC is driven by deep entrepreneur passion and an obsession to deliver innovations every single day. Highly qualified research teams, experienced sourcing, distribution, logistic and finance professionals, state-of-the art media setup and an extremely creative design team make TVC a completely back-integrated organization.
The Power of Media
TVC products have been endorsed by leading names of the Indian film and Television industry. The in-house creative team creates world-class stunning infomercials that surprisingly compel the channel-surfing TV viewer to glue to our 30 minutes infomercials. Today, TVC advertises for over 30 combined hours on leading satellite channels.
B2C: GenNext Retailing
With its own 24x7 state-of-the-art 300-virtual seat call centre, TVC processes over 10000 calls every day with its seamless ERP that tracks every single order real-time. In India, while most of the B2C companies are facing an uphill task to sustain their businesses in the absence of non-popularity of online payment solutions, logistic nightmares and forbidding challenges of COD (Cash on Delivery), TVC has grown at 40% CAGR year on year from date of inception.
Interestingly, while the total reach of all courier companies put together is less than 58% in India, TVC, with its exclusive 450 fulfillment centers caters to over 93% Indian homes. TVC is the only Company in the world that successfully delivers products to end-consumers within an average of less than 5 hours. Our customer grievance ratio is as low as 0.76% thanks to our manufacturing partners who manufacture world’s finest quality products creating 40 Lakhs satisfied and smiling Indian families who have made us the No.1 Sky Shopping Company of India.
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