The story so far -
TVC - formed and driven by a group of charged entrepreneurs, has today emerged as one of the leading names in sky-shopping in India. At the core of the company's philosophy are the three hallmarks of good business sense -

Trust, Value and Commitment.

The core group consists of professionals with a proven track record in Direct Response Television (purchasing products as seen on TV ) - giving it its definitive edge over other players. Having international tie ups with giant companies like Emson and TV Winners U.S.A., the company has been a pioneer and has introduced more than two hundred innovative products, the first of their kind in India and the world.

The Mission of the company is :

• To be a global leader in Direct Marketing and Innovative Retailing.
• And with the passing of every second anywhere across the globe add a new member to its family.

Incorporated eight years ago in 1999, the company had been into operations a year earlier since 1998. Then, the product basket was merely three products with an on air presence of two hours across four channels. In a short period of 180 days the company sold over three lakh units and had as many satisfied customers. Today more than 40% of TVC customers are those who have bought TVC products more than once.

Within a year, recognizing the need of their consumer to touch and feel the product, the company launched the concept of an exclusive TVC franchise that met with a tremendous success and by the end of 2001 the company had a well spread out network of dedicated franchises all over India.

Not one to rest on their laurels, the company saw the future in retailing and spent its efforts in establishing TVC as a leading brand. 

Today, the company has over two hundred innovative products, over 80 retail outlets and on 17th May, 2004 TVC launched its very own 24 Hour Sky Shopping Channel, TVC ONLINE. and air presence across all major satellite and cable television channels. 

And has recently launched expanded its range to include top quality internationally certified Gems and Jewellery. This product line is being advertised with Jackie Shroff as the Brand Ambassador.

TVC Skyshop - Today

Striding towards excellence

With over two hundred innovative products the first of their kind in India and the world,

A well entrenched franchise network, commendable on air presence, catalogue sales and a relationship marketing division (TVC Networks), TVC is probably the first company in retailing history to be completely horizontally integrated.

It is the only sky shopping network that has carved out for itself a niche in the area of innovative products, brings to its customers products that are value for money, reliable and durable of an optimum quality and gives a shopping experience over, above and beyond what the customer has experienced so far. Sourcing products directly from manufacturers has eliminated the need for a middle-man and instead this price benefit gets transferred to the customer.

Striding toward excellence, TVC has grown from strength to strength and is poised to cross the Rs.150 crore mark in the coming year.